Why trust this guy with your business?
Fair question. Fifteen years, four very different industries, the same move every time: find the actual problem, then build the specific thing that fixes it — not a generic playbook.
Built it once. Built it again.
A product marketing function that didn't exist at a global consultancy. A retail shop turned into a real ecommerce business — run concurrently with two other businesses, three P&Ls at once. An internal data tool built by hand in the music industry, years before tools like it were normal. A family construction company modernized and repositioned for its next chapter.
Different industries. Same instinct, every time: when something's missing, build it — don't just point at the gap and hand over a report. That instinct is what's actually for hire here, applied to whichever of the four problems below is yours.
This is the actual thing being sold.
Anyone can be a pair of hands. What's harder to find is someone who asks the right question, finds the real problem instead of the assumed one, and tells you plainly when an idea isn't worth doing.