Two weeks to get your positioning and go-to-market unstuck.
Fixed scope. Fixed price. Not a strategic-advisory retainer — a short, focused sprint that ends with a plan you can actually run this quarter.
You need this if any of these sound familiar.
- You can't explain what makes you different in one sentence, and neither can your team.
- You're launching something and don't have a clear read on who it's actually for.
- Sales and marketing are describing the product two different ways.
- You know your competitors exist but haven't actually pulled them apart.
- You need an outside, senior read before you commit budget to a bigger push.
The actual work, not a framework diagram.
Look at everything real
Your product, your customers, your win/loss patterns, your competitors, your current messaging, and what your team actually says on sales calls.
Talk to the people who'd know
Short working conversations with founders, sales, and a handful of customers if they're available.
Find the actual position
Who you're really for, what you're really better at, and why that matters to the buyer — tested against the competition, not assumed.
Turn it into a plan
Messaging that holds up, an ICP you can target, and a go-to-market direction with a real first move.
Named deliverables, not a vibe.
- A clear positioning statement, tested and defensible.
- A defined ICP with the reasoning behind it.
- A competitive read: who you're actually up against and where the real gap is.
- Updated core messaging your team can use in sales, marketing, and the website.
- A go-to-market plan with a concrete first move.
Delivered live, in a working session — not a PDF that sits in a drive.
Two weeks, start to finish, for one product or business line. Bigger scope — multiple products, multiple markets, heavier groundwork — gets a custom quote, confirmed on the intro call.
- Audit of product, customers, competitors, current messaging
- Working interviews with founders, sales, and customers
- Positioning, ICP, and competitive read
- Updated messaging + go-to-market plan
Relevant proof.
Modus Create
Built positioning and launch strategy across an 11-product B2B SaaS portfolio as the company's first product marketing hire — including an app with 8,000+ installs that held the Marketplace Bestseller badge.
Independent GTM practice
Eight years running go-to-market for software, ecommerce, and consumer businesses — P&L in his own name, not borrowed authority.
What clients actually say
Asks the question that finds the real problem, tells you when an idea's bad, and doesn't sell work you don't need.
A few things worth knowing
What if we're not ready for a full sprint?
Say that in the note. A shorter working session or a straight answer costs you nothing to ask for.
Do you need a signed contract and a kickoff deck?
A short call, a one-page scope, and a deposit. That's the whole onboarding process.
What if the sprint finds our positioning is actually fine?
Then you'll hear that plainly, with the reasoning — and you'll have saved yourself from spending real budget fixing something that wasn't broken.
One note gets this started.
Tell Jerry what's going on. He'll tell you plainly if a sprint is the right fit.
Ask Jerry →